HEATHER

Welcome to Heather

Houseboat of character, docked in Hoveton by the River Bure on the Norfolk Broads Waterways.

Heather is cared for by a partnership of friends and family. Our aim is to preserve the distinctive style of the houseboat and enable future generations to enjoy her charms.

Explore the riverside, browse the shops and places to eat and drink ~ and much more beyond monumental Wroxham Bridge.

Andrew, Timothy and Christopher

28 January 2026

Gifting Hoveton and Wroxham ~ Now Thus


Picture ~ A fearsome scarlet gryphon beast, hand painted on a funky looking pot trinket was produced by the William Henry Goss porcelain factory at Stoke on Trent in the first quarter of the 20th century. 

The “gossware” ornament is a "model of an ancient Bronze Age mace head, dated to round 300 AD and found at King's Park, Bournemouth". (Thank you to Wroxham & Hoveton Lions shop in the Riverside Centre for the photograph.)

As Wroxham and neighbouring Hoveton blossomed as an inshore resort and boating centre, the new 'yachting village' needed an identity. From 1811, the main landowner of Wroxham was a branch of the gentry Trafford family, who purchased a mixed arable estate of just over five thousand acres; with at its heart a splendid mansion, served by its own watercourse, until its sad demise in 1964.

The Trafford clan are said to have sailed over from Scandinavia with the adventurous King Canute the Great (c 990 ~ 1035). Coincendently, Canute endowed St Benet's Abbey in 1020, located at Cow Holme on desolate esturine marshes, a few miles down the River Bure.

In the 14th century, the Traffords linked with the Royal Plantagenet dynasty. Being further enobled, they assumed an "argent" silver shield bearing a "griffin segreant gules" ~ a mythical creature of Persian origin with the body of a lion and the head and wings of an eagle. A few centuries later, a distinctly rural crest was added showing a man attired in matching livery colours threshing bundles of corn or wheat with a flail, accompanied with a practical motto "Now Thus".

Today, Trafford city in Lancashire proudly use the same imagery as their borough brand.

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King's Head Staithe, Hoveton, pictured from Wroxham public Parish Staithe